John Goeders continued to experiment with his non-stick dirt, Flex-A-Clay® and discovered that it had seemed to help plant growth. Goeders consulted Dr. Nick Christian and Dr. David Minner of the Horticultural Department at Iowa State University to see what Flex-A-Clay® could do.
Goeders and chemist Boris Kviesitis were both familiar with the effects of sea kelp from their work together developing various feed formulas, and they began to experiment with a brown sea kelp additive to the original patented Flex-A-Clay® formula. In May of 1995 they distributed three five-pound samples of what is now being sold as “Bio-Flex®.” The samples produced some outstanding results, and True Pitch commissioned Iowa State University to begin an extensive field study to further evaluate the effects of Bio-Flex® on plant growth.
The grass produced on the Bio-Flex® treated plots flourished earlier and was thicker, greener and had more extensive root systems than other test plots.